How to add and merge LINE friends from marketing emails

Last Update: September 13, 2023

You can use HubSpot's marketing email feature to simultaneously send a friend request and a merge process.

Below is a step-by-step guide to setting this up.

1. Generate Custom QR Code

To begin, create a custom QR code.

By creating a custom QR code, you can create the URL needed for the merge process.
See below for an overview of Custom QR Codes and how to initially set them up.

• Overview of Custom QR code
• Initial setup for custom QR code feature
• Creating a custom QR code
  
  

2. Create Marketing Emails

Create a marketing email in HubSpot that sends a custom QR code.

Insert the "Add a LINE Friend" button into the email as shown below. If you are using a button with a specific design, use the Image Module. Otherwise, use the Button Module.

Once the button is inserted, create the URL for the custom QR code needed for the merge process.

Access the LITTLE HELP CONNECT administration screen, open the QR code settings screen for the QR code to be used this time, and copy the "URL" value.

Once you have copied the URL, go back to HubSpot's Marketing Email Creator screen and set it as the URL to which the button will jump. Be sure to include "?m={{contact.hs_object_id}}" at the end of the URL.

The "?m={{contact.hs_object_id}}" is a dynamic parameter. By adding this parameter, the LINE User ID will be merged with the existing HubSpot contact when the contact steps on the URL in the email.

If the parameter is not given, the merging process will not take place. Please be aware of this.

Reference: Cautions for sending test e-mails

When sending a test e-mail, be sure to use the "Receive email as specific contact" feature.

If this function is not used, the contact ID will not be transferred to the destination URL, and the operation of the merge process cannot be confirmed.