A feature that enables more precise segment delivery by combining HubSpot lists with information held by the LINE platform (user attributes and LINE ad conversions, etc.).
Updated: August 29, 2025
Benefits of Using This Feature
- Enable more precise segment delivery by combining HubSpot customer data with LINE platform audiences
- Achieve detailed targeting using user attribute information (gender, age, region, etc.)
- Effectively utilize audiences already created in LINE Official Account
- Expect improved marketing effectiveness and optimized cost efficiency
How the Feature Works
You can further narrow down users included in HubSpot lists using LINE's audience functionality.
Available Filtering Conditions
When using LINE Official Account audiences for delivery, targeting is possible with the following conditions:
1. Audience
- Select from audiences created in LINE Official Account
- User behavior history on LINE Official Account
- Set tag information
2. Attribute Filters (LINE Audience) The following attributes can be used to narrow down delivery targets:
- Gender
- Age
- OS type
- Region
- Days since becoming a friend
Setup Instructions
1. LINE Audience Configuration
- 1.Open "Delivery Target" in the message delivery settings screen
- 2.Check "Use LINE Audience"
- 3.Configure necessary conditions from the displayed selection items:
-
- Audience Selection: Choose from audiences created in LINE Official Account
- Attribute Filter Settings: Select necessary conditions from gender, age, OS, region, friend duration
2. Delivery Execution and Results Confirmation
- After completing settings, execute message delivery as usual
- After delivery, you can check delivery performance on the detail screen
-
About the Delivery Mechanism
LINE Audience functionality has the following characteristics:
- Delivery based on LINE's information: Messages are sent based on friend information held by LINE
- Delivery targets unknown on LITTLE HELP CONNECT side: Who receives the delivery is not known on the LITTLE HELP CONNECT side
- Relationship with lists: Even when delivery target lists are set, list contact information is not reflected and does not function as AND conditions
- Exclusion list limitations: When filtering using LINE Audience, lists set to "Do not deliver" are also not excluded
Important Constraints
Delivery Count Constraints
- Must set so that delivery targets are 50 or more people
- If this standard is not met, LINE Audience functionality cannot be used
- If delivery targets are fewer than 50 people, delivery will result in an error
Tracking Constraints
- No individual user tracking: Individual tracking per user for reach, opens, and clicks is not possible
- Small data non-display: When reach count, open count, and click count are less than 20, "0" is displayed
- Contact tokens unavailable: Since delivery is sent to friend information held by LINE, tokens cannot be used
- User list non-display: Overall numbers are displayed, but individual users are not shown in lists
List Setting Constraints
- Delivery target list setting required: Audience alone cannot be used on LITTLE HELP CONNECT
- Does not function as AND condition: Even when delivery target lists are set, only LINE
- Audience conditions are applied
- Exclusion lists ineffective: Lists set to "Do not deliver" are also not excluded when using LINE Audience
Tips
- Can be used together: Delivery target lists and audiences can be used in combination
- Gradual narrowing: Further narrowing using LINE audience settings based on HubSpot lists is possible
- Delivery target transparency: Who receives delivery is unknown on the LITTLE HELP CONNECT side
- Flexible combinations: Delivery target lists, audiences, and attribute filters can be freely combined
- Attribute-only usage possible: Delivery is possible with only attribute filter settings without selecting "Audience"
Frequently Asked Questions (FAQ)
About Basic Functionality
- Q: Can HubSpot lists and LINE Audience be used together?
- A: Yes, they can be used together. You can use LINE audience settings to further narrow down based on HubSpot lists.
- Q: Can I know who receives delivery when using audiences?
- A: No, who receives delivery is unknown on the LITTLE HELP CONNECT side. Delivery is processed by LINE's system.
- Q: What happens when combining delivery target lists and audiences?
- A: You can deliver to contacts that meet both delivery target list and audience conditions. Further narrowing with attribute filters is also possible.
- Q: Can I set only attribute filters without selecting audiences?
- A: Yes, it's possible. When only attribute filters are set without selecting "Audience," you can deliver by narrowing from the delivery target list with attribute filters.
- Q: Is delivery using audience alone possible?
- A: No, delivery target list setting is required. Audience alone cannot be used on LITTLE HELP CONNECT.
About Delivery Mechanism
Q: How does delivery work when using LINE Audience?
A: When using LINE Audience for message delivery, friend information to be sent is not synchronized on the LITTLE HELP CONNECT side, and delivery is based on friend information held by LINE.
Q: Why doesn't it function as AND conditions even when delivery target lists are set?
A: Even when delivery target lists are set, contact information in the list is not reflected, so it does not function as AND conditions. Actual delivery is based only on friend information held by LINE.
Q: Are exclusion lists ("Do not deliver" settings) effective?
A: No, when filtering using LINE Audience, lists set to "Do not deliver" are also not excluded.
Q: Why can't tokens be used?
A: Since delivery is sent to friend information held by LINE, LITTLE HELP CONNECT contact information (including tokens) cannot be used.
Troubleshooting
Q: LINE Audience functionality cannot be used
A: Please confirm that delivery targets are 50 or more people. You need to relax conditions to increase the number of targets.
Q: Delivery count is not displayed (shows "0")
A: When reach count, open count, and click count are less than 20, "0" is displayed as a specification. Consider delivering to more targets.
Q: Individual user information cannot be seen
A: When using LINE Audience, individual user information is not displayed to protect privacy. Only overall statistical data can be confirmed.
Reference Information
LINE Official Reference Materials