Automating Workflows with LINE Group Chats

How to Use HubSpot Workflows with Group Chats Linked as Company Records

Prerequisite Setup Guide

Before proceeding, make sure you’ve completed the setup described in the following article:
➡️ How to Manage LINE Group Chats as HubSpot Company Objects

That article covers the prerequisite steps:

• Enabling group chat support in the LINE Official Account Manager

• Turning on Company Object Auto-Creation in LITTLE HELP CONNECT

This article explains how to configure HubSpot workflows that interact with LINE group chats, which are tracked as Company Objects.

These workflows will not function correctly unless the prerequisite setup is complete.

How to View Group Chats in HubSpot

• Go to CRM → Companies in HubSpot

• Group chats will appear as Company records

• Open a company record to see a Little Help Connect chat box

• You can send messages to the LINE group directly from here

• Group members who meet LINE API conditions are automatically linked as Contact objects

Configure a Company-Based Workflow

1. Go to Automation → Workflows

2. Create a Company-based workflow

3. Set trigger using the custom property lha_line_user_id

Example Trigger Conditions:

• lha_line_user_id is not empty

• lha_line_user_id equals [value]

• Combine with other properties for targeting (e.g. industry, region)

Example Actions:

• Send Webhook to trigger LINE messages (e.g., reminders, nudges)
  → Webhook URL is available in LITTLE HELP CONNECT admin panel

Notes & Best Practices

• lha_line_user_id is the unique ID for each LINE group chat

• Workflows target Company Objects — not individual contacts directly

• If using Webhooks:

  • Ensure proper authentication & parameter structure

• To engage individual users:

  • Ensure they are saved as Contacts in HubSpot via friend+message condition