How to Use HubSpot Workflows with Group Chats Linked as Company Records
Prerequisite Setup Guide
Before proceeding, make sure you’ve completed the setup described in the following article:
➡️ How to Manage LINE Group Chats as HubSpot Company Objects
That article covers the prerequisite steps:
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Enabling group chat support in the LINE Official Account Manager
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Turning on Company Object Auto-Creation in LITTLE HELP CONNECT
This article explains how to configure HubSpot workflows that interact with LINE group chats, which are tracked as Company Objects.
These workflows will not function correctly unless the prerequisite setup is complete.
Configure a Company-Based Workflow
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Go to
Automation → Workflows -
Create a Company-based workflow
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When selecting an action, go to Integrated Apps → LITTLE HELP CONNECT → “LINEメッセージを送信"
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Set trigger using the custom property LINE Group ID
Example Trigger Conditions:
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LINE Group ID is known -
LINE Group ID is equals to any any of [value] -
Combine with other properties for targeting (e.g. industry, region)
Example Actions:
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Send LINE message
⚠️ Important: You must add the LINE Group ID to the LINE user ID field in the workflow. Without this, HubSpot will not be able to send messages to the correct group.
Notes & Best Practices
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LINE Group ID is the unique ID for each LINE group chat
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Workflows target Company Objects — not individual contacts directly
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To engage individual users:
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Ensure they are saved as Contacts in HubSpot via friend+message condition
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