Segment Messaging
      Back to home
      1. LITTLE HELP CONNECT - Knowledge Base
      2. Features
      3. Segment Messaging

      Broadcast performance

      Last Update: October 15, 2024

      LITTLE HELP CONNECT can measure various types of performance for each "title" registered in "TOP > Marketing >Broadcasts".

      Performance will only be measured when LINE messages are sent via LITTLE HELP CONNECT message delivery. LINE messages sent via other methods (e.g. HubSpot workflow, via API, etc.) will not be measured.


      This article describes the details of the performance that can be measured.

      Performance Item Details

      Clicking on the "title" already delivered will open the following page.

      Each item is defined as follows

      • Sent to
        • This is the number of LINE friends to whom this message was sent. Sent to blocked friends will also be included in the number of messages sent. If the recipients do not have a LINE User ID on HubSpot, they will not be included.
        • For example, if you have 100 recipients and 70 of those contacts have a LINE User ID, the number of contacts sent will be 70.Deliver rate

      • Open rate *
        • This is the percentage of messages that were opened on the LINE app compared to the number of people reached.
        • For example, if out of the 70 messages sent, 35 friends have not blocked the message and 12 friends have opened the message on the LINE app, the open rate would be 34%.

      • Click rate *
        • This is the percentage of people who clicked on the message on the LINE app compared to the number of people opened.
        • For example, if out of the 70 messages sent, 35 friends have not blocked the message and 12 friends have opened the message on the LINE app, and 3 friends have opened the message on the LINE app,  the click rate would be 25%.

      * Open and click rates are measured only when certain conditions are met.

      • The callouts that make up the message include "URLs" and "image content" such as rich messages. If "Do not convert URLs for tracking" is OFF, the open rate and click rate will be measured.
        • The "URL" must begin with the string "https://" or "http://". If this string is not entered, the URL will not be recognized as a URL and performance measurement will not be possible. 
      • The message is composed of only "text" in the message header. Or, if "Do not convert URL for tracking" is ON, the open rate and click rate will not be measured.

       

      * Opens are tracked using our proprietary method, but only in the case of rich messages, we cannot distinguish between the display in the talk list and the display on the talk screen. For this reason, even messages displayed on the talk list are tracked as “opened”.

      Note: How to export performance

      LITTLE HELP CONNECT performance figures can be exported in CSV. To export, in the "Titles" list of the message delivery, check the titles you wish to export and "Export".



      If you would like to export a batch of deliveries for a specific period of time, please use the "Add Filter" in the upper left corner to narrow down the deliveries by specifying the period of time before exporting.



      Note: How to check tracking status on the contact page

      You can access a contact's property details page to see the last message opened or clicked on by the contact.

      9-2

      Below are properties that may be of interest to you. Please refer to them.

      • Last LINE broadcast name
        • The "title" of the last message delivered by Little Help Connect's message delivery function is stored.

      • Last LINE broadcast send date
        • Stores the latest sent date of messages delivered by Little Help Connect's Message Delivery feature.

      • Last LINE broadcast open date
        • Stores the most recent open date of messages delivered by Little Help Connect's message delivery feature.

      • Last LINE broadcast click date
        • Stores the most recent click date of a message delivered by Little Help Connect's message delivery feature.

      This property is only updated when a LINE message is sent via LITTLE HELP CONNECT message delivery. LINE messages sent via other methods (e.g. HubSpot workflow, via API, etc.) will not update this property.